The MANY business benefits of using a
Microsoft Bing Ads agency
The online sales you're NOT making? They're here - with Bing Ads Management.
The importance of Microsoft Advertising formerly known as Bing Ads? You'd be surprised. While everyone knows Google is by far the dominant search engine, not everyone realises that many of the smaller search players are either driven by Bing, or partner with Microsoft Ads.
Savvy Online Retailers Use Bing Ads Management
Why do the smartest online retailers ALWAYS use Microsoft Ads as a part of their paid search and digital marketing strategies?
Sometimes your PPC advertising needs to be in the calmer backwaters, away from the costs and the competition.
Lower competition drives costs down and ROAS up.
Different paid search networks target different audiences.
To maximise PPC campaign success you need to maximise online reach.
Use Bing PPC to Sell More Online
But don't forget…
The quality of your next Bing and Microsoft Ad Network campaign will be defined by the quality of the paid search agency you bring in to take responsibility for that work.
Don't take chances.
If you want to make the most of Microsoft Ads, then you want a PPC agency partner with the Bing advertising agency skills and experience to deliver.
Before we go into PPC management and what you need to be looking for in a Bing Ads agency, let's take a more detailed look at the Microsoft Search Network itself, how it differs to Google Ads and why any smart online retailer should seriously consideras part of a paid search or pay per click campaign.
6 Great Reasons to Use Bing Pay Per Click Management
1. Get In Front of More Customers
The bigger your target audience, the more you sell. Fact.
Typical click-through rates (CTR) 45% higher than on Google.
The average shopping ad cost per click (CPC) is 30% lower than Google.
Bing's desktop shoppers spend on average 35% more than your typical internet shopper.
2. More Bing for Your Buck
Popular keywords on Google Ads can quickly become super competitive, and super expensive.
Lower competition on Bing also delivers up to 50% higher ad click-through rates (CTR) than Google Ads with customer acquisition costs in the region of 30% lower on Bing compared to Google.
Get new, affordable paid advertising opportunities that might well have been beyond your budget using Google Ads Management.
3. 100% search term transparency for 'long tail’ visibility
Save time and money by adapting Google campaigns for the MS Ads platform.
Manage network, location, language and ad scheduling at ad group level for granular control.
Target desktop, tablet, and mobile devices.
Control ad views by gender and age at campaign or ad group level.
Microsoft Bing Ads
BIG Numbers, BIG New Sales Opportunities
This graphic represents the number of monthly Bing searches on PC, the number of PC users, PC market share and Bings’s percentage share of the US search market. It also shows that 55% of online users are conducting product research.
- 14.7 billion - Monthly PC Searches
- 724 million - Unique PC users
- 14.4% - PC market share
- 55% - Users doing online product research
- 36% - Share of the US desktop search market
Your 'best fit’ Microsoft Advertising agency? Now you can be 100% confident you’re making the right choice
When it’s your responsibility to get the very best Microsoft Bing Ads results from your paid advertising, you’ll want to be 100% sure you’re working with the Bing Ads agency that’s right for you.
We’re the Bing Ad agency that will:
Show you a proven record of success across both Microsoft and Google platforms. A PPC agency that highlights the hard facts, the important numbers, and exactly what it took to achieve them
Transfer and tailor campaigns between Google and Microsoft platforms
Use performance data from your Google Ads campaigns to optimise your new Bing campaigns and vice versa
Insist that it’s you who owns your ads and the performance data - not us
Work tirelessly to understand the intricacies of your sector, your products, target audience, sales cycles, and the different stages of your sales and marketing funnel
Give you a flexible rolling contract and won’t try and tie you to a long term agreement
Contribute smart, creative ideas on how to squeeze every last penny of value from your marketing budgets (we’ve NEVER taken on an account where we couldn’t generate a 10-15% improvement in conversions)
Set clear objectives, timelines and milestones
Recognise and respect your KPIs - your definition of success
Share clear, detailed real time reporting on all the important metrics using Google Data Studio data visualisation and customised realtime 24/7 Data Studio dashboards
Organise monthly meetings to discuss campaign reports and progress
Always be there with straight answers to important questions of spend, performance and improvement
Microsoft Bing Ads
Frequently Asked Questions
Find out more about Microsoft Advertising
Leading Microsoft/Bing Ads insights to help you
become an even better digital marketer
Grow your business with the latest paid search insights - right here, right now.
Some very kind words from our very successful clients
Optimum Click has been professional, friendly and very helpful from our very first phone call. New to Google Ads, the Optimum Click team explained to us how to set up a campaign and how we could benefit from it, in a way that made sense to us. They are always ready to answer questions and have made sure that we are happy with the process from start to finish. We had great results from the first week. Fabulous job, thanks a lot!
Dora Horvath Photography
Get your FREE Microsoft Bing
Want to boost Microsoft Bing Ads traffic, leads and sales? You’re in the right place.
Where are your campaigns leaking cash? Find out today with you FREE PPC X-RAY (like an audit... but better) (worth at £1000).
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