Then know this. Most agencies will charge you a %age of your budget to optimise your campaigns. That’s normal. And of course, being professionals they’ll optimise them to a (hopefully) decent level. But ask yourself… why would any PPC agency spend precious time and resources drilling deep into performance when they don’t have to? When you’re only paying them for upfront work and not the results? When you’re paying them on input not output?
Then we can improve it. And why wouldn’t we? The more money you make the healthier our service fee. The classic win/win. Our eagle-eyed PPC managers (not literally, that would be weird) will hunt down every little problem across your campaigns. Every little problem overlooked by other agencies with no vested interest in identifying them – the oversights and missed opportunities that mean your campaigns are leaking cash.
Once we understand your qualities, your competitive advantages; the how, why and where you add genuine value, your USPs, we can take them to your campaign. Insight on your past and present that we can use to plan future success. An action plan that we will share with you and that we can use to explain to predict exactly what we’d like to achieve.
As we start to restructure or build your new campaign the benefits will start to unfold before you. Data gathered from Google Analytics & Google Webmaster Tools (and your CRM too if you use it) will be woven into our analysis and your campaign’s improved performance. Three-level targeting that gives you the best possible opportunity of making as much money from your campaign as possible.
Quality Score, CTR and ROI are all crucial aspects of any campaign. After deep analysis we discover your ideal customer is searching for your products or services on a mobile device, on weekdays, between 7 and 8 pm we’ll do everything in our power to use that detail to drive maximum revenue.
At every step of the way we’ll guide you through your continued online improvement – so be prepared for plenty of feedback. Not only do we give you 24/7 access to your campaigns, for the first three month of the campaign we’ll also give you weekly reporting. It’s usually monthly after that but if you want weekly or bi-weekly reports you can have weekly or bi-weekly reports.