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MUST have negative keywords for PPC Search Campaigns
4. Insurance Providers/Brokers

By Erno Horvath 3rd May 2016

Article number 4 in our essential negative keywords series – MUST have negative keywords for PPC Search Campaigns.

You can find the first, ‘Must have negative keywords list for PPC Search Campaigns – Developers/Development Companies‘, the
second article ‘Must have negative keywords list for Hosting/Web hosting Companies‘ and the third, ‘Must have negative keywords list for IT Consultants‘ article here.

Moving on from PPC Search Campaign negative keywords article number 4 sees us gather the must have keyword list for Isurance providers & brokers such as Life or Car insurance providers.

Let’s start with your MUST HAVES:

“value for”
“can you claim”
“claim denied”
“contact number”
“customer care”
“customer service”
“declaration page”
“good or bad”
“grace period”
“how much”
“key terms”
“no insurance”
“phone number”
“policy number”
“valuation for”
“voluntary excess”
“what is”
about
act
advert
association
basics
blog
careers
check
database
deductible
definition
difference
different
does
exam
exclusions
explained
facts
history
ideas
images
industry
job
jobs
keywords
laws
lawyer
leads
license
login
logo
marketing
memes
news
ombudsman
questionnaire
questions
reddit
regulations
salary
sales
scams
statistics
terminology
terms
underwriting
videos
wiki
xls
youtube

Keywords to consider:

It’s almost impossible to give the exact list for ‘keywords to consider’ now.

If you provide insurance only in the UK that you probably need to exclude terms like: Australia, Sydney, Germany, etc.

If you provide car insurance for long term you probably need to exclude terms like: “for a day”, “for a week”, etc.

If you don’t provide life insurance for elderly people you probably need to exclude terms like: “over 70″,”over 80”, seniors, etc.

Talk to an expert to weed out further irrelevant keywords tailored to your profile.

These negative keywords haven’t been listed by accident. All are included as proven money saving, quality score boosting terms. Proven time and time again.

Add them to your negative keyword list. Save money and increase the quality score of your campaign too.

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