In God we trust, all others must bring data. “Half the money I spend on advertising is wasted; the trouble is I don't know which half,” said John Wanamaker a century ago. If John Wanamaker lived today he would have his answers; he would be able to measure precisely which half of his marketing spend is wasted. Today almost everything can be measured, data that can quickly become overwhelming. At Optimum Click we help you connect the dots to make more profitable data-driven decisions. So you know.
We will audit your website, measurement settings and conversion flows. We will examine where your users experience friction, where they gets tuck in their journey, what are the weak points of your website and your tracking. We will uncover tracking issues, and suggest what additional user interactions, dimensions and metrics to track.
We can assist your web developer in the implementation of our web analytics plan; we can even set up the key trackings for your site through Google Tag Manager. We can aid the whole tracking process from the audit through the implementation to the testing.
All your marketing efforts will be visualized in an automated Google Data Studio report. You will be able to see how your campaigns are performing from month to month. We can deliver heat mapping, customer journey recording and page speed monitoring insight for your company with valuable marketing insights and optimization recommendations.
At every stage of your conversion funnel, you lose some of your potential customers. We combine behavior research, web analytics and AB testing to make your customer journey more efficient.
Maybe a different call to action button would drive more conversions? If you change the order of your services will it affect the average cart value? Maybe a completely different landing page with sales focus would perform better for a certain product? Find out with AB testing! We can plan, implement and run AB tests not only on your existing website but we can build you completely new landing pages that we can test against your existing site. AB testing allows you to make careful changes to your conversion route while collecting data on the results.
There’s rarely a single reason why clients choose us. It might simply be because we’re performance obsessives. Or that we’re hands-on paid media practitioners - we don’t just talk a good game, we go out and win it.
For some it’s because they’ve already worked with us, they’ve seen the ROI we deliver, and they want more. Others like the fact that we’re constantly seeking those marginal gains, the hidden ways to drive extra performance.
Some are drawn to our absolute faith in data and ability to use it for smarter decision making.
Maybe it’s because we’re international and multilingual. Or young and approachable.
It might be because we always give a straight answer to a straight question.
In reality though… it’s a combination of all of these.
What are you looking for in your paid media partner?
Why would you choose us?Get in touch
We’re driven. Data-driven. PPC obsessives. Multi-channel digital marketing obsessives. Performance obsessives. Obsessed with your success.
Where are your campaigns leaking cash? Find out today with you FREE
PPC audit (worth at $1000)
Let’s get started! Contact us now!